PRIVACY POLICIES
Privacy Policy
BY USING ANY OF OUR WEBSITES, PRODUCTS, OR SERVICES, YOU UNDERSTAND AND ACKNOWLEDGE THAT WE WILL COLLECT AND USE YOUR PERSONAL INFORMATION AS DESCRIBED IN THIS PRIVACY NOTICE. If you have questions, comments, or suggestions, you can always contact us using any of the ways described in the CONTACT US section.
1. THE TYPES OF INFORMATION WE COLLECT, AND HOW WE COLLECT THEM
We collect information from you, directly and through third parties, in accordance with this Privacy Notice any time you contact us, interact with us in person, through our services or on third-party platforms, or use our websites, products, or services. If you do not provide the information we request, we may not be able to provide our products or services to you.
Personal Information
Some of the information we collect can personally identify you, including, for example, your name and contact information, birthdate, government identification, payment information, payment arrangements, insurance arrangements, and information related to your rentals or use of products or services we provide or enable. For example, when you make a reservation, we collect your personal information such as your name and contact information; date of birth; driver license, and other appropriate government identification; payment information, including credit or debit card information (we collect security codes when you make a payment, but we do not keep them); and other information that may be necessary to rent you a vehicle, provide you with services, contact you about these services or verify your identity. If you participate in an insurance program through us or are involved in an accident or property damage, we may collect additional information about your insurance provider and/or coverage.
We may record or monitor any call you make to us for quality control, to enforce our rights, or for training or similar purposes. We may collect photos and videos in some instances, such as when you choose to share them with us on social media or when we receive a notice of a traffic violation that includes a picture or video. Our rental locations may also be equipped with cameras and/or video security surveillance systems.
When you download, visit or use our websites or interact with us using e-mail, texts, or other forms of electronic communication, we may use cookies, pixel tags, beacons, scripts, and similar technologies to automatically collect certain information, including, for example, your IP addresses, MAC addresses, device identifier, browser type, Internet service provider (“ISP”), location, how you interact with our websites, referral/exit sites, operating system, date/time stamp, and clickstream data.
We also collect personal information about you from third parties, including information from third party travel booking channels; service providers; payment card companies, advertisers, and other partners; from your social media services consistent with your information-sharing settings on such services; and from other third-party sources that are lawfully entitled to share your information with us.
Connected Car Data
Some of our rental vehicles are connected cars. A connected car is a vehicle equipped with features, telematics systems, on-board devices, or built-in services and technologies that are capable of collecting data about the vehicle and its use, including, for example, the vehicle’s condition, damage and accident events and records, performance, operation and diagnostic data, information on mileage, acceleration, braking, speed, fuel consumption, fuel level, tire pressure, odometer, location and direction, and other vehicle-related information (collectively, “Connected Car Data” or “Vehicle Data”). Typically, this information is associated with the vehicle only and maintained as non-personal information, as described in the Non-Personal Information section below. If we link this information to you, we will treat it as personal information.
Use of features and built-in services and technologies in connected cars are subject to the terms and conditions posted by the vehicle manufacturer and/or the technology provider, which may include system and service limitations, warranty exclusions, limitations of liability, wireless service provider terms, and user responsibilities. Some or all of these features are turned on at all times, even when other services or other media in the vehicle are turned off.
Depending on the technology used in your rental vehicle, vehicle manufacturers and built-in services such as ‘Apple CarPlay’ or ‘OnStar’ may also collect Connected Car Data or other personal information from the vehicle pursuant to their privacy policies. For more information about this third-party information collection, please refer to the Third Party Collection section below.
Location Information
We may collect information about your location from our websites, your mobile devices, and your visits to our locations. You may opt out of our collection of information about your location from mobile devices at any time by turning off the transmission of geolocation data and push notifications on your mobile device.
We may also at times connect certain location-related Connected Car Data to you.
Non-Personal Information
We may also collect or transform information so that it is maintained in a form that is not linked to a particular individual, such as vehicle information that is not connected to a passenger or other aggregated, de-identified, or anonymized information (“non-personal information”). This Privacy Notice does not apply to non-personal information, which we collect, use, and disclose for a variety of purposes. However, any non-personal information that is linked to or combined with personal information will be treated as personal information subject to this Privacy Notice.
2. HOW INFORMATION IS USED
Personal Information
We use your personal information to:
- provide you with our websites, products, and services;
- administer your rental, manage your rental records, and calculate your fees (for example, to automatically record the start of your rental, any exchange or upgrades, and the fuel or mileage usage and charges);
- communicate information regarding your reservation or rental. These communications are transactional or service related and will be sent via email, text, push notification, or phone calls;
- diagnose problems, analyze trends, and assess our performances;
- provide roadside assistance;
- improve our operations and services;
- better understand how our vehicles are being used;
- tailor our services, promotions, and offers to our customers;
- research and develop new products and services;
- maintain our fleet;
- recover lost, stolen, or towed rental vehicles;
- interact with you in person, through our services, or on third-party platforms (such as social media sites);
- provide you with, and improve relevant marketing or offers from us and our partners, and to inform our advertising and marketing campaigns;
- respond to legally binding requests from law enforcement, regulatory authorities, or other third parties;
- ensure the security of our or another’s premises, property, or other assets;
- defend, protect or enforce our rights or applicable terms of service;
- prevent fraud or the recurrence of fraud;
- assist in the event of an emergency; and
- comply with applicable law.
We use cookies, pixel tags, beacons, scripts, and similar technologies to adjust and optimize our content to your preferences, to provide you with useful functionalities, to help us make our website, products, and services more convenient and efficient, to improve our services, to help us analyze usage trends and patterns, and to tailor online advertisements by us and our partners to you. We also use analytic software, such as Google Analytics and others, to help us to better understand how our websites function on your device and for research and development. We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, which uses third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the services. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/ and you can learn about Google Analytics currently available opt-outs, including the Google Analytics Browser Ad-On, at https://tools.google.com/dlpage/gaoptout/.
We may use third-party platforms to help us promote interest-based advertisements to you or to offer integration with third-party services (such as the Facebook Like button). These providers use cookies or similar tracking technologies to collect information about your use of our websites over time so that they may deliver the integrated services or play or display ads on our services, on other websites, services you may use, and on other devices, you may use. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to facilitate integrated services or to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research. You have options when it comes to cookies and other web-tracking tools.
You can set your browser or device to refuse all cookies or to indicate when a cookie is being sent. However, some features or services may not function properly without cookies. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Our websites do not currently change the way they operate based upon detection of a Do Not Track or similar signal. As the internet and other e-commerce channels continue to develop, we may deploy and utilize different types of technologies to collect data regarding your visit or usage.
Data Retention
We may retain your information for as long as you have an account Bawse Life Exotics, as needed to provide you our services, or as otherwise necessary for the processing purpose(s) for which the information was originally collected and any other legitimate business purpose, including, for legal, archival, accounting, and/or audit purposes. If you close your account or request we provide you our services, we may retain your information because we have legal, auditing, or account obligations or it is in our archive system and cannot be separated from other information.
Your Opt-Out Choices
If you would like to opt-out of receiving marketing e-mails: Click the “unsubscribe” at the bottom of an e-mail we sent you, or log into your account and update your profile, or contact any customer service representative.
If you would like to opt-out of receiving tailored online advertisements from us and our partners: Set your browser or device to refuse all cookies or to indicate when a cookie is being sent. Check your specific browser’s website to learn how to adjust your cookie settings. Please note that if you opt-out of tailored advertising, you will continue to receive generic ads. To learn about online advertising and your choices click here: http://www.networkadvertising.org/choices/ or http://www.aboutads.info/choices/ (if you are a US visitor) or http://www.networkadvertising.org/choices/ or http://youradchoices.ca/choices/ (if you are a Canadian visitor). You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences.
3. HOW INFORMATION IS SHARED
To facilitate the use of personal information identified in this Privacy Notice, we may share your personal information with a variety of third parties, including our service partners and business partners.
We may share your personal information with law enforcement and regulatory authorities or other third parties as required or permitted by law, including for the purpose of:
- responding to a subpoena, court order, or other legal processes;
- defending, protecting, or enforcing our rights;
- assisting in the event of an emergency; and
- complying with applicable law.
We may also share personal information with third parties in the event of an actual or potential merger or acquisition, consolidation, change in control, transfer of assets, bankruptcy, reorganization, or liquidation. To the extent that local laws require it, we will provide you notice on our websites or via e-mail of our intent to transfer personal information to a third party for this purpose.
Personal Location Information.
We only share information about your location with:
- our third-party service providers to help provide our services or third-party services you have requested;
- law enforcement and regulatory authorities or other third parties as required or permitted by law, including for the purpose of:
- responding to a subpoena, court order, or other legal processes;
- defending, protecting, or enforcing our rights;
- monitoring vehicle operation to ensure the driver is operating the vehicle within the terms and conditions.
- to locate an overdue or suspected stolen or lost vehicle
- assisting in the event of an emergency; and
- complying with applicable law.
4. HOW INFORMATION IS PROTECTED
The security of personal information is important to us. We take reasonable steps designed to protect personal information from unauthorized use, access, disclosure, alteration, destruction, or loss. Our website utilizes an SSL certificate to encrypt the traffic from your computer to our secure web servers. Data is encrypted at rest on our servers.
You are responsible for keeping your account safe. Do not share your passcode with anyone. Please be mindful that hackers and scammers may impersonate us or our website. For more information about phishing, please visit https://www.consumer.ftc.gov/articles/0003-phishing. If you suspect unauthorized use or security breach of your information, you must notify us as soon as possible! We are not responsible or liable for any loss or damage if your account passcode is stolen or used inappropriately.
5. THIRD-PARTY COLLECTION
Our websites may include links to and from the websites of our affiliates and business partners. We do not control how personal information is collected or used on those websites, so please review the privacy policy of any website you visit as a result of following any links to or from the websites of our affiliates and business partners.
Depending on the technology used in your rental vehicle, vehicle manufacturers and built-in services, such as OnStar, Uconnect, Bluetooth, Apple CarPlay, and Android Auto, may also collect Connected Car Data from our vehicles pursuant to their privacy policy and share the Connected Car Data with us. Please note, Connected Car Data may be received by the manufacturer of the connected car or the owner of the built-in service prior to it being received by us. We encourage you to review the manufacturer’s and the relevant built-in service’s privacy policies and other terms and conditions related to Connected Car Data to understand what personal information is being collected from the connected car and the purposes for which it is being collected. If you choose to sync your information or a device to the car (using Bluetooth, USB, or otherwise), data from you or your device may be accessed and stored on the car’s systems, such as the infotainment system. Please always unpair your device and ensure that you take the necessary steps to remove your information from the system when you return the car at the end of your rental period. If you do not do this, your information may be retained in the system and could be accessed by anyone who is authorized to use the car. We are not responsible for any data that is left in the vehicle as a result of your use.
6. GEOGRAPHIC LOCATIONS
All information is stored within the United States. This Privacy Notice is intended to be governed by the laws of the State of Arizona and meet the laws and requirements of the United States.
7. CONTACT US
If you have questions, comments, or suggestions, you can always contact us in the following ways. We may need to verify your identity before assisting with your request.
Phone
E-Mail
In-Person
Questions regarding privacy should be directed to:
Personal Data
Bawse Life Exotics
60 East Rio Saldo Parkway
Suite 900
Tempe, AZ 85281
About Us
“Bawse" (pronounced boss) Life Exotics provides exotic and luxury high end rental vehicles in the Metro Phoenix/Scottsdale area. We take pride in offering a rental fleet of top notch vehicles in amazing like new condition.
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